Each has its positives and negatives, and its influence on the SERPs. The results in the red box are paid listings, and all the green ones are organic listings.
When you look at a Google SERP or any other search engine results page, you will see two types of results: organic and paid. So, let’s take a look at some of the different forms of traffic, how the SERPs affect them, and how you can get your website noticed in SERPs. However, the SERPs aren’t as straightforward as they once were, and there are several ways they can influence the amount of organic traffic you get. Why? Because as opposed to paid advertising, where you pay to get eyes on your content, organic clicks = free clicks.
When it comes to digital marketing, organic traffic is something of a Holy Grail. The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine.įor most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic.
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